EdgeConneX: It's Game On For The Edge, and Game Over For The Legacy Internet

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Phillip Marangella, CMO
Studies indicate that there are over 2.5 billion gamers worldwide, across a variety of gaming platforms: PC, console, cloud, mobile, etc. In many global markets over half of gaming takes place on mobile as users get more accustomed to playing the games they want, when they want, wherever they want. And more and more gamers are moving to Cloud Gaming platforms where games can be started on one device, paused, and resumed on another device or platform entirely. These trends show that the legacy Internet, largely routed through a small number of key peering points and satisfied with high rates of latency, was not designed for today’s gaming needs much less tomorrow’s. In the world of cutting-edge online gaming, gamers are involved in a bi-directional data flow, and any lag in the Internet connectivity means, game over. It goes without saying that ‘slow is the new down.’ Moreover, the cloud-based gaming platforms—accessed on consoles, phones, and computers— demand GPU-level power, upwards of several kilowatts per rack in a data center.

Phillip Marangella, Chief Marketing Officer of EdgeConneX, a global data center operator, throws light on the problem in a broader sense. The growing breed of online gaming, content streaming, and cloud service providers places an unbearable burden on the Internet. And come the COVID–19 and the concomitant digital-only lifestyle, every smartphone and laptop has turned into a hub of Internet traffic. Something which the Internet, with the traditional centralized data center architecture, is not prepared to support.

EdgeConneX has found a solution to this massive problem. “We are here to join with our partners to rearchitect the Internet to meet the digital needs of people, today and tomorrow,” says Marangella. To support the increasing multi-directional traffic, the company envisions getting the data center closer to the edge in a distributed fashion to quell latency issues. With data centers serving as the local peering hub, service providers (including the largest networks, content streaming and digital media firms, and gaming companies) can smartly route the traffic between networks and end consumers. “That is our vision, to enable our customers to get an edge by going to the edge,” he adds.


Slow is the new down

At the outset of engagement with service providers, EdgeConneX determines the kind of data centers the customer is looking to build in terms of capacity, location, and timeline. The company builds those data centers, which can be anything between 100kW to 100MW capacity. Once the data centers, hyperscale or hyperlocal, are interconnected, companies can enable the superior experiences to their own customers that they have been aiming to achieve. EdgeConneX specifically looks for the optimal location, access to the available power capacity in that location, and power diversity. This overarching approach allows the company’s clients to maintain strong network availability with scalable and sustainable power and little to no downtime. “We are in more than 30 markets around the world where we have built nearly 50 data centers across a whole spectrum of sizes,” says Marangella.

To enter deeper into local markets quickly, EdgeConneX launched its small, highly efficient Edge data centers. Powered by a next-generation operating system, EdgeOS, EdgeConneX enables clients to manage multiple data centers remotely with a secure view of their infrastructure from a single pane of glass. The smart solution also allows clients to manage their workloads in the data center remotely, which has become even more critical during the times of COVID-19 when the ability to travel or visit a data center has been severely hindered.

With state-of-the-art of the art technologies, EdgeConneX has helped the gaming platforms like Nvidia deploy their gaming solutions to the edge by supporting dense power deployments through these edge data centers. It has also established various data centers across North America and has allowed several cloud gaming platforms to leverage its technology to deploy their games successfully. “With the proliferation of cloud in the future, we will continue to develop data center infrastructures worldwide to provide the required capacity to meet our clients’ needs at the edge,” ends Marangella.

EdgeConneX News

EdgeConneX Brings Google Cloud Interconnect Services to Portland Edge Data Center Campus

Google Cloud Interconnect provides enterprises with dedicated and secure access to Google Cloud Virtual Private Cloud (VPC) networks

Herndon, VA, –
EdgeConneX®, a pioneer in Edge data center® development, announces the availability of Google Cloud Interconnect at its Portland Edge Data Center® (EDC) campus. The carrier-neutral Portland EDC now serves as a direct edge cloud on-ramp node from which customers can establish secure, scalable and affordable links to Google Cloud Virtual Private Cloud (VPC) networks. Bypassing the public Internet allows customer traffic to take fewer hops, so there are fewer points of potential failure where traffic might get dropped or disrupted. Moreover, these connections are often more cost-effective than purchasing additional bandwidth over the public Internet.

“Portland is a great example of a historical Edge market that has quickly become a major interconnection hub in the region, the Silicon Forest,” says Aron Smith, Vice President for Interconnection Product Management at EdgeConneX. “By offering premium, dedicated local private access to the cloud in Portland via Google Cloud Interconnect, our customers can enjoy all the benefits of the cloud with a secure, dedicated and local access solution. The fact that customers can simultaneously optimize performance and reduce costs, makes it even better.”

The recently expanded EdgeConneX Portland Campus has one of the richest local service provider ecosystems available in the Portland market. EdgeConneX currently has two data centers at its Hillsboro site, offering the same carrier-neutral edge-based location and services, built to our exacting specifications, available for immediate deployments, with a third facility under development. Combined, the campus will offer up to 30MW of capacity.

– The POR01 facility has 3MW N+1 of installed power — and more planned — with over 18,000 sq. of raised floor for tenant racks

– POR02 has 3MW N+1 of installed power, with planned power capacity of up to 6MW N+1, with a completed 8,300 sq.ft. data hall and another data hall planned to accommodate 8,550 sq. ft.

– Planned for development in 2021, POR03 will have the potential to support up to 13MW

– To deliver a complete suite of solutions, all EdgeConneX data centers offer Remote hands, our award-winning DCIM solution, EdgeOS, and the EdgeConneX Customer Experience, our reliable, repeatable customer lifecycle process

Additional Resources:

1. EdgeConneX Portland datasheet

2. Google Cloud Interconnect

EdgeConneX Increases Interconnection Options at Atlanta Data Center Campus with Bandwidth IG

Enables Additional High Capacity Connectivity Options for Enterprises and Service Providers at ATL01 and ATL02 Data Centers

Herndon, VA -
EdgeConneX®, the pioneer in Edge data center® development, announces Bandwidth Infrastructure Group (Bandwidth IG) is now available at its Atlanta data center campus, ATL01 and ATL02. This addition increases high capacity connectivity options for enterprises and service providers, offering them more speed and scalability to meet their expanding network needs.

As a metro dark fiber network provider, Bandwidth IG provides reliable network solutions to leading technology companies. The company promotes business growth by empowering digital acceleration and recently deployed a metro dark fiber network in the Greater Atlanta region. The new network consists of multiple rings with high-capacity fiber cables connecting the central business district to the increasingly important developments on the western side of the metro area.

“With its low natural disaster risk and high fiber density, Atlanta is home to many Fortune 500 companies and is a critical market for EdgeConneX,” comments Aron Smith, Vice President for Interconnection Product Management at EdgeConneX. “We proudly support our clients’ edge deployments with two data centers located near the downtown metro area. Location sensitivity is key when you are building the edge, and that is why we spurred a fundamental shift in bringing the data center to the edge in markets such as Atlanta. We look forward to working with the Bandwidth IG team as they serve the dark fiber and connectivity requirements of key organizations in the region.”

“Atlanta is fast becoming a crucial market for data-intensive businesses and the EdgeConneX campus is among the first sites we knew we had to include in our new network,” said Jim Nolte, CEO of Bandwidth IG. “The legacy fiber networks in Atlanta are all close to 20 years old and with many companies committing large-scale deployments here, we knew this market was in need of new, state-of-the-art infrastructure.”

Located at 1003 and 1101 Donnelly Avenue in southwest Atlanta, Georgia, ATL01 and ATL02 are three miles from downtown Atlanta. The facilities include over 120,000 sq ft of data center space with multiple data halls and ample space for additional expansion. The data centers are marked by:

• Concurrently maintainable power with N+1 configuration

• 20+kW per cabinet

• 600+ watts per sq. ft.

• Capacity for up to 14MW of power

• 24/7 NOC services

• On site security staff, plus multi-stage security containment systems with PIN and live video authentication

In addition, ATL01 and ATL02 customers are provided access to EdgeOS, a next generation data center operating system with over one million monitored data points across 18 subsystems on a single pane of glass providing real-time visibility, including ticketing and SLA management for all EdgeConneX data centers.

Company
EdgeConneX

Headquarters
Herndon, VA

Management
Phillip Marangella, CMO

Description
As a global data center operator, EdgeConneX aims to rearchitect the Internet, which has a centralized data center architecture. To support the increasing multi-directional traffic, the company envisions getting the data center closer to the edge in a distributed fashion to quell latency issues. With data centers serving as the local peering hub, service providers (including the largest networks, content streaming and digital media firms, and gaming companies) can smartly route the traffic between networks and end consumers. EdgeConneX specifically looks for the optimal location, the available network capacity in that location, and power diversity

EdgeConneX